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Collections Scoring & Segmentation
- Client: Debt Collection Agency
- Project Length: 6 Weeks
- Personnel: Senior Consultant + Analyst
Background
A leading debt collection agency required improvements to their collections segmentation, to allow a more targeted strategy
Segmentation of debt within the business was previously considered purely from an operational perspective
There was no assessment of likely contact or recovery performance based on account or customer level data
The client required scorecard building knowledge, and the expertise to link the analytical output to operational change
Engagement
Vestigo undertook a detailed review of the data sources available, leveraging account and customer level behavioural information as well as developing geo-demographic and other non-traditional profiling variables
A suite of propensity to pay models were developed; this was combined with an operational view to produce an optimum segmentation with which to track and manage the business
Workshops were held with the key analytical and operational stakeholders to ensure full knowledge transfer and to develop strategies in line with the capability constraints of the business
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